![]() ![]() Once you’ve reached your limit, Facebook will stop running your ads until the next day. A daily budget sets the average amount you’ll spend every day. How to set up a budget and scheduling when advertising on Facebookįacebook gives you the option to set up a daily or lifetime budget. This allows Facebook to place your ads in front of people that will respond to it. Optimization of ad delivery. Be sure to optimize your ads for the results you want.This can reduce the average cost of your ad as a result. Placement. Facebook recommends allowing them to place your ads on Instagram and its Audience Network in addition to Facebook, because it allows you to expand your reach.When there are a lot of advertisers flocking to the same space to place ads, your prices will increase. Time of year. There are times during the year when advertising is in higher volume, such as during holidays.Fewer people fighting for the same spot will reduce costs. This has to do mostly with competition and who else could be targeting the same audience. Your audience targeting and competition. Whom and how many people you target plays a large role in the cost of advertising on Facebook. ![]() Facebook recommends setting your budget and bid high enough to get at least a few of the results you want per day.
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